It’s going to be fun to watch this thing flop, hard. 

Check out this post, where Toyboy Tallarico uses someone else’s chart to spectacularly miss the point and misread all the trends. 

Some interesting points…

You’ll notice that mobile/casual gaming has completely taken over the worldwide market… yet none of the home consoles primarily focus on this type of gaming in the living room.

Amico will.

You’ll also notice the big market and spike in 2006 when the Wii came out and (as mentioned on the chart) was targeting families and non-gamers.

What a concept!

Would you say that mobile these days is targeting families?

I wouldn’t.

🙂

Putting aside the obvious point that mobile games are on multipurpose devices, Signore Tallarico forgets that home consoles don’t focus on this type of casual gaming because there’s no money in it. He should ask his global marketing czar, hidden consultant, J Allard, how that worked out for Xbox in the long run. They dropped their casual style Xbox Live Arcade games like a hot potato over a decade ago, in favor of deeper experiences. 

You’ll also notice the big market and spike in 2006 when the Wii came out and (as mentioned on the chart) was targeting families and non-gamers.

What a concept!

There’s no spike in that chart, there’s a widening of the console gaming channel. That’s when the market expanded to bring in a larger group of people who play console games. Some of them have aged out, while some new players grew into it. That’s why there’s a huge Xbox/Playstation market. They’re already filling that need.That’s why the Intellivision Amico Video Footbath concept fails to fill an unmet need.

Would you say that mobile these days is targeting families? I wouldn’t.

And yet, the Intellivision Entertainment art department uses existing stock photography of families playing video games with obvious Sony and Microsoft style controls. Of course they’re targeting families, just not in the same way as the machines used to do when they were capable of so much less. 

Tommy goes on, including a mean-spirited callout of our friend Pat Contri, but that’s probably enough laughing at the poor confused President/CEO for now. 

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